Narrowing down your niche is a process that takes time and intentionality. It is a work in progress.
When I first began to write online, I cast a broad net. My initial purpose was to share Gifts of Grace in my journey with Chronic Disease. It sounded good at the time. Gifts of Grace was a good fit and felt right. However, I lost readers who did not suffer from Chronic Disease.
I was all over the place; devotions one day and gifts another.
As I continued to write, I began to listen. First to myself, and then to my reader.
What words and phrases did I repeat?
Did they resonate with my reader?
Did I feel comfortable with them?
I observed words and phrases such as wilderness, The Wilderness Place, and Mornings In the Word. As a result, my net became a bit smaller. Still, those were vague words. My illness felt like the wilderness, but how could I engage readers without chronic disease?
As I got closer to narrowing down my niche, I began to see her, my reader, sitting across the table from me.
I would talk to her as if we were face to face. I wanted to hear her story; I needed her to share her wilderness with me. Could my experience in the wilderness help her in some way? Was there any wisdom I could with her share? Any tips? Any guidance?
Answering those questions led me to a light-bulb revelation: I needed to define the wilderness!
Is the wilderness only a Chronic Disease? No! The wilderness is more. A wilderness can be any season in life where you experience hardships, trials, or unanswered questions.
Defining the wilderness brought more readers.
Conversations outside of the blog led to engaging in one-on-one conversations. Soon I began having a virtual coffee date with other wilderness sojourners. We traded stories. I shared my tips on managing a chronic wilderness life.
The closer I moved towards my niche, the more comfortable it felt. Writing soon felt like a second skin, more natural and less forced.
Then, I invested in rebranding my website.
Later someone asked me, “What lights you up? What are you passionate about?”
The question narrowed and broadened my niche at the same time.
What do I mean? I’d been tweaking categories which brought more readers and gave me the freedom to thread my passion and chronic wilderness life together. Marrying the two has made writing fun and given me the space to explore more topics.
Narrowing down your niche requires tweaking.
As our seasons change, there’s a good chance our niche will need tweaking. Though we continue to be true to our passions and calling, we need to be flexible enough to pivot when necessary
When we find our niche, it becomes personal to the reader. Our words carry greater impact for God, pointing others to him.
More on CraftNarrowing down your niche is a process which takes time and intentionality. It is a work in progress. The closer you move toward your niche, the more comfortable it will feel--more natural and less forced. When we find our niche, it becomes personal to the reader. Our words carry greater impact for God, pointing others to him.